Sunday, October 26, 2008
Living in a material world
After three long and early days, we were pretty wiped and wanted to spend Sunday - our fourth and final day in Beijing - in a relatively more relaxed way. So we slept in till 7 a.m. and after stopping by Tianamen Square, we went to the mall - to see what some of the "young people" of Beijing consider hanging out.
The Beijing APM - just a 5-minute walk from our hotel - is considered one of the major shopping spots in Beijing. With one million square foot of retail space, you're best off bringing a finite amount of cash and leaving the plastic at home.
We also wander the rest of the Wangfujing District, Beijing's busiest market area - and venture inside The Malls at Oriental Plaza, where international brands dominate - including designer brands like Calvin Klein Jeans, Armani Exchange, DKNY, Just Cavalli and Givenchy. Want a $300 belt? You can find it here. Me? I'll take its cheaper cousin from the street market instead.
There was one store that I really liked that I don't think we have back home - BMW Lifestyle. Three vehicles are parked in the store to draw you to the clothing racks. Giant LCD screens indoctrine visitors with sleek car commercials. I think the store is a great idea to build a young male customer base, who can be potentially converted into future vehicle buyers. Well, those who can afford the $500 jackets and $200 vests, anyway!
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